Hands-on courses for CS practitioners who are done learning in theory. You'll build real AI-powered lifecycle programs — start to finish — using the tools and judgment you already have.
Most lifecycle automation fails before it starts — because the signal logic is wrong, not the tooling. This course teaches you to map your signals, design your triggers, and ship a lifecycle motion that runs without you. No engineering background required. Ugly v1s encouraged.
Identify the moments that matter — the signals your customers are already sending that you're not acting on yet.
Use Claude as a real-time collaborator to turn your signal map into a trigger-based playbook your team can run.
Ship a working lifecycle motion — sequenced, triggered, and documented — without touching a single line of code.
How to read what your program is telling you and make it better. The 20-version mindset applied to lifecycle design.
Build a signal-based health score using AI — no analyst, no engineer, no excuse.
Fewer touchpoints, clearer triggers, better outcomes. Build an onboarding motion from scratch.
Map the signals that predict expansion and build the automated motion that acts on them.
Join the waitlist and be first to know when the first course opens — plus get early-bird pricing when enrollment launches.